Millions of boys and girls around the world suffer the consequences of a society that does not understand the value of childhood or the need to protect it.
But children have decided to raise their voices, demand the fulfillment of their rights, and warn about the serious consequences of failing to do so.
Children have a voice, and they are calling for revolution. And every revolution has a leader. The time for Muchoyó has come.

Created by Zinkia in collaboration with the original idea by Jorge Martínez, Muchoyó is presented as a way to convey the problems affecting children all over the world and to mobilize funds for child welfare projects.

It is promoted by the leading NGOs defending children’s rights, united in the alliance called The Children’s Revolution, made up of Aldeas Infantiles SOS, Educo, Plan International, Save the Children, UNICEF Spain, and World Vision.